Have you ever wished that your hair was more manageable?  Softer?  Straighter?  Had more shine? 
The therapy encases the hair follicle with a keratin bond to promote healing and helps keep the toxins in the environment, such as smoke, pollution and ultraviolet rays from entering the hair
Keratin Straightening
When  amounts of formaldehyde exceeding the Cosmetic ingrediants Review's recommended limit were recently found in salon formulas of the popular Brazilian hair straightening method, hairstylist Peter Coppola became curly girls' latest hero.  His new Keratin Complex Hair Therapy by Coppola straightens locks for the same three to five month span that the Brazilian process promises but contains none of that noxious chemical.
Never before has technology been so advanced.
We are entering a new frontier in hair care.
Keratin Complex Natural Keratin Smoothing Treatment is only available in salons.  It will take approximately 3 hours, depending upon hair length and texture.  It works on all hair types and can be used on chemically and color treated hair
The Keratin Complex Natural Keratin Smoothing Treatment service is given by specially trained stylists in the Keratin Complex Smoothing Therapy by Coppola methods, standards and equipment.
In response to recent published articles and news exposes's on Brazilian Hair Straightening products, we are issuing this press release to clear the skepticism on Keratin Complex Smoothing Therapy, and to exclude ourselves from the misconceptions that have been placed upon our product.
The Keratin Complex Smoothing Therapy by COPPOLA "Natural Keratin Treatment" is a Keratin Infusion System which thermally replaces keratin back into the hair cuticle, rejuvenating the smoothing the hair.  Our product is therapy for your hair.  We are NOT a "Brazilian Straightening" product and should not be compared to it.
Current hair revitalization and treatment systems, commonly referred to as a Brazilian Style Relaxers, involve harsh chemicals that are used to bind conditioning agents to the hair cuticle.  During the application process, these chemicals saturate the hair, allowing some to penetrate into the cuticle and most to remain un-bonded because the science is incomplete.  As these processes use a high concentration of formaldehyde, all the unused excess reagents (formaldehyde polymerize during the hot iron process, expelling these reagents into the air, affecting both the stylists and the clients.
Keratin Complex Smoothing Therapy's Natural Keratin Treatment uses exact balanced reactions and patented polymerization processes to completely polymerize exactly what is needed for sealing the hair shaft without releasing excess gases into the air.  No effluents affect the operator or the clients.
Formaldehyde is a very reactive gas and CANNOT hide.  If it is effluent (emitting noxious odors) during the flat iron process, the operator will sense it.
Now it can be with our new Keratin Complex Smoothing Therapy by Coppola process that eliminates up to 95% of frizz and curl from your hair leaving it soft, shiny, and luxurious.  Wouldn't you like to  reduce your daily styling time by 50%.  For some, this is a life changing experience.
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